NexPay
Redesigning a fintech platform for simpler finances
NexPay is a digital fintech platform that enables businesses and individuals to manage multi-currency accounts, perform international transfers, use issued and linked cards, generate detailed reports — all within one secure ecosystem.
Project type
B2C, B2B, Web Platform
Industries
Fintech, Digital Banking
Duration
4 months
My role
I led the end-to-end redesign of an existing fintech platform, from research and analysis to final UI. The scope included complete web designs with responsive breakpoints, as well as a scalable design system. My main contributions:
Conducting a full UX audit of the existing platform.
Analyzing user sessions via Smartlook to uncover friction points.
Redesigned the entire web experience — from onboarding and dashboards to transactions, reports, and money transfer flows.
Building a scalable design system to unify the visual language.
Collaborating closely with PMs and developers for alignment and implementation feasibility.
Problem statement
Before the redesign, NexPay’s web experience was powerful but complex. Users struggled to navigate between business and personal views, locate key actions, and understand transactional details. As the platform grew, its UI became inconsistent and visually fragmented.
Research & Analysis
I wanted to understand how users interact with the NexPay platform — what works, what doesn’t, and why. Methods I used:
Smartlook analysis
Reviewed 1,000+ user session recordings, heatmaps, and funnels to understand real user behavior.
UX audit
Evaluated the existing platform against core usability heuristics (clarity, consistency, feedback, error prevention)
Competitor benchmarking
Analyzed Wise, Revolut, N26, Payoneer and others to identify best practices in EMI platforms
Research findings
57% of users left the dashboard within 10 seconds due to an empty layout and lack of meaningful widgets or quick actions.
68% of users exited transaction details quickly; both the list and details were overloaded with technical and secondary information, making scanning difficult.
Transaction sections and naming differed across banking and merchant areas, increasing cognitive load.
Nearly 35% of users struggled to switch between banking and merchant contexts due to inconsistent navigation patterns.
Key account and security settings were buried under deep, inconsistent hierarchies across account types.


























































